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Mike Santoro


  • Mike Santoro


    Mike Santoro
    Walker Sands Communications
    Chicago, IL
    mike.santoro(at)walkersands(dot)com

    Mike is an integrated marketing and media communications expert, with nearly five years of experience in the industry. As a Senior Account Manager with Walker Sands Communication, he is a well respected member of the American Marketing Association (AMA) and the Public Relations Society of America (PRSA). His focus is on planning and executing successful client marketing plans and media relations programs.

    Mike's background is in business to business marketing and technology, stemming from his experience at Technology Advisors Inc., a top CRM consulting firm and reseller of Microsoft and Sage business solutions. Mike headed the marketing department as the Marketing Manager where he advised strategic direction in brand identity, Internet marketing, direct marketing, advertising, and graphic design.

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December 27, 2006

Customer Survey Whitepaper: 5 Keys to Customer Driven Marketing

5keyssurveywhitepaper_2 Perseus/WebSurveyor just released a whitepaper on proper customer survey techniques in conjunction with Marketing Profs. As with any whitepaper it's a marketing tool used to promote their survey software, but the paper is well written and contains several good nuggets of information.

"5 Keys to Customer Driven Marketing: Unlocking the Power of Customer Feedback to Transform your Business" can be downloaded at http://www.perseus.com/lp/dm0612i.html. You'll need to fill out short form with your contact information.

Posted by Mike Santoro on December 27, 2006 at 12:50 PM |

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