Mike Santoro


  • Mike Santoro


    Mike Santoro
    Walker Sands Communications
    Chicago, IL
    mike.santoro(at)walkersands(dot)com

    Mike is an integrated marketing and media communications expert, with nearly five years of experience in the industry. As a Senior Account Manager with Walker Sands Communication, he is a well respected member of the American Marketing Association (AMA) and the Public Relations Society of America (PRSA). His focus is on planning and executing successful client marketing plans and media relations programs.

    Mike's background is in business to business marketing and technology, stemming from his experience at Technology Advisors Inc., a top CRM consulting firm and reseller of Microsoft and Sage business solutions. Mike headed the marketing department as the Marketing Manager where he advised strategic direction in brand identity, Internet marketing, direct marketing, advertising, and graphic design.

Subscribe to Perfect Pitch


  • Subscribe in NewsGator Online

    Subscribe in Rojo

    Add to Google

    Subscribe in Bloglines

« Find More Business with Existing Clients | Main | CES Integrated Marketing Campaign Leads to Hermes Creative Award »

May 31, 2008

Great Business Cards

Xploreu_bizcard2 How many business cards do you get everyday? New clients, new business, potential partner meetings. I get a lot, and most are soon forgotten. Occasionally one will stick out and I think there's power in that.

The Written By All of Us Blog inspired me to post my favorite business card that I've personally received. Their post pointed toward this great archive of 42 Great Business Card Designs, so I felt the need to share one more.

My card comes from XploreU, a travel startup focused on students scheduled to launch in August. It's based on an airline ticket stub and the moment I got it I made me think of all the great trips I'd been on. For me, holding a ticket stub like this one means going somewhere exciting. I get that small thrill everytime I grab it.

There's nothing overly elaborate about it, but it just works. It's the right size and shape for a standard business card holder so, unlike some of the more out there ideas, it serves the functional purpose of being a business card. Truth be told as XploreU becomes more established, they'll probably want to clean it up a bit, but for now it's simply wonderful. It functions as a business card, it instantly tells you what the company is all about, and for the target market (travelers) it causes excitement just by holding it.

It's hard to do something creative like this for a typical business to business consulting company, but if you have a unique angle to play, I say go for it.

I've spent far too many words gushing about a simple business card. Find additional inspiration at this business card gallery here.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5bee53ef00e552acd2d48834

Listed below are links to weblogs that reference Great Business Cards:

Comments

Hey Mike,
Thanks for the link and the coverage. We really appreciate it. If you aren't already subscribed, sign up for our RSS feed when you have a minute:
http://feeds.feedburner.com/WrittenByAllOfUs

Later,
Jeff

hmm nice article ;-) can i suggest you to see mine ? and tell me what you think about ? http://www.johnbrightman.com/business-card/
thanx ;-

Discover Lugano is the first-of-its-kind online travel photo gallery dedicated to this part of the world. While striving to create a fun and informative online experience, is much more. It is also a feature-rich travel planning tool focused solely on the lakes, mountains, shops, nightlife, and dining spots found in this vibrant city with a small town feel. Discover Lugano users can map points of interest and add points of interest onto itineraries. They can even download and email finalized itineraries to themselves, friends and relatives. www.discoverlugano.ch

Neat design. Thanks for posting. Looking forward to reading more of your posts.

That card is a brilliant design for the type of company. I wish everybody would spend a little time designing the perfect card for them. All too often there's just a boring logo on a plain manilla card. Bleh... http://www.greatdealprinting.com offers thousands of designs to choose from or upload your own for a unique business card. Check em out!

Looking for business cards and your article gave me ideas to do things differently. Great advice. Thanks.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Things We Like